OUR WORK

Proof, not promises.

The playbook has been run at scale in the GCC. Twice. Here is what it produced.

LANDMARK GROUP

The GCC benchmark, built from zero.

PROBLEM

One of the region's largest retail groups held years of loyalty and transaction data across markets and brands. Valuable, unpriced and earning nothing. No retail / commerce media capability existed in the business.

STRATEGY

Value the asset first, then build the operation around it. Ad products, rate cards, a sales function and closed-loop measurement, launched as a full retail / commerce media network and run by practitioners inside the business.

RESULT

The network became the benchmark retail / commerce media operation in the GCC.

AED 60M+ contracted advertiser commitments

20M+ loyalty customers served with relevant advertising

KHALEEJ TIMES

The data monetisation playbook transfers to any business that owns audience at scale.

PROBLEM

A national media house with a large, loyal audience and digital advertising revenue well below what the asset justified. Inventory was undersold and audience data sat unused.

STRATEGY

Apply the retail / commerce media playbook to a publisher. Repackage inventory around audience data, rebuild pricing and sales strategy and give advertisers measurable outcomes instead of impressions.

RESULT

Digital advertising became a growth business again.

366% digital advertising revenue growth

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